The North Mayo capital Ballina has ranked 6th in a recent litter survey, the Irish Business Against Litter (IBAL).
An Taisce, The National Trust for Ireland assessed litter levels in forty cities and towns across Ireland.
Ballina was found to be cleaner then the European norms.
IBAL’s Conor Horgan said: “Today’s tourists demand high levels of cleanliness and these results indicate that’s what they will be getting this year when they come to Ireland.”
Established in 1996, Irish Business Against Litter (IBAL) is an alliance of companies sharing a belief that continued economic prosperity – notably in the areas of tourism, food and direct foreign investment is contingent on a clean, litter-free environment. In addition, IBAL believes all citizens have the right to a clean living environment.
Ballina Community Clean Up is a volunteer group who work on making Ballina a more beautiful place for locals and visitors alike. They meet every Saturday morning at 8am.
Ballina Tidy Towns has for years been instrumental in keeping Ballina beautiful and clean, relying on volunteers and business owners to play their part.
River Moy Search and Rescue also carry out regular clean-ups, usually in and along the banks of the River Moy.