An action-packed new destination video, promotional slots on RTÉ’s The Sunday Game, RTÉ Radio 1 and 2FM and features in the national print and online media are among just some of the initiatives Mayo North Tourism has put in place to promote the area as a tourism destination along the Wild Atlantic Way over the next 12 months.
Featuring a number of local businesses including the newly re-opened Céide Fields Visitor Centre in Ballycastle, the new destination video focuses on the incredible visitor experiences and a huge variety of outdoor activities that will get your pulse racing in North Mayo.
Following a successful application for LEADER funding, supported by Moy Valley Resources IRD and Mayo North East Leader Partnership, the office has teamed up with its members in the tourism and hospitality industry to embark on an ambitious programme of promotional activity in the national media, designed to highlight the region’s varied and exciting visitor offering from Ballina to Blacksod, with a little bit of Enniscrone for good measure. This new, fast-paced and action-packed destination video launching today compliments the campaign and brings that offering to life by showcasing the variety of great experiences available to visitors from morning to night, as well as North Mayo’s great food offering and warm, authentic welcome.
Manager at Mayo North Tourism, Anne-Marie Flynn says: “We’re excited to embark with our hospitality partners on this ambitious promotional plan for North Mayo. Contributions from our members across the region have enabled us to match fund a significant LEADER grant, meaning we can now, among other things, access professional PR support on a sustained basis who will secure high-profile media opportunities on our behalf. “
“This is a highly cost-effective means of gaining deserved national coverage for the entire North Mayo destination and its businesses that will further grow our profile and reputation as a wonderful place to visit, with wonderful people, good value and a warm welcome in the heart of the Wild Atlantic Way. This will in turn deliver an economic boost to the entire region, and we sincerely thank our local member businesses for recognising the value of working together in this way and getting behind the campaign.”
The promotional programme will run for a year with a particular focus on driving tourism activity during the shoulder and off-peak seasons between October and March. Mayo North Tourism will also work with festival and events committees across the region to try and secure national coverage for their events, as well pitching ideas for media features that will highlight other positive initiatives and interesting stories in the area. Funding has also been secured for a new suite of photography, a series of short, branded videos featuring member businesses, a social media advertising campaign and a North Mayo guidebook.
The new North Mayo Destination Video was supported by FLAG North West (Fisheries Local Area Development Scheme) administered by Bord Iascaigh Mhara under the European Maritime and Fisheries Fund Operational Programme 2014-2020 and was filmed by local company Anula Productions.
Mayo North Tourism is supported by the Ballina Municipal District of Mayo County Council and community development company Moy Valley Resources IRD.
Membership is open to join all year round on to all businesses or individuals with an interest in tourism development, and members can benefit from inclusion in promotional activity and media coverage across Mayo North’s website and social media platforms.
Acknowledgements:
Participants:
7th Wave Surf School, Enniscrone • Ballina Cycling Club Junior Mountain Bikers • Ballinglen Museum of Art, Ballycastle • Barrett’s of Lahardane • Blacksod Sea Safari • Enniscrone Sea Swimmers and Dippers • Gráinne Uaile Sub Aqua Club and Search & Recovery Unit • Hogan’s Bar, Ballina • Iceford Stables, Ballina • Killala Bay Folk Club • Simply Sup, Ballina • Suas Drones • The Arch Restaurant, Killala • The Céide Fields, Ballycastle • The Foxford Ramblers • Wild Nephin National Park, Ballycroy
Aidan Anderson • Aine Deagan Dooner • Alan Murphy • Ali and Ben Smyth • Amber McDonald • Amy Ann Browne • Aurore (Dawn) Blanquier • Andy Smyth • Cara Healy • Caroline Gilroy • Celine Byrne • Ciaran Maguire • Clodagh McHale • Dianne Slowey • Elaine Ruane • Geordan McCormack • Gillian Rouse • Gretta Byrne • Kellie Barrett • Lesley McPhillips • Linda Byrne • Lizzie Naughton • Lukasz Pociask • Maja Dym • Margaret Flaherty • Martha Collins • Mia Healy • Michael Chambers • Michelle Moriarty • Mick Keane • Mickey Murphy • Noel Thornton • Padraic McNamara • Paul and Siobhan Gallagher • Rodney O’Donnell • Rosaleen O’Hara Graham • Ryan Byrne • Sophie Armstrong • Suzanne Rush • Tony Boland • Una Forde • Vanessa Forde • William and Mags Barrett
