About us - Visit North Mayo

About Mayo North Tourism

Mayo North Tourism or MayoNorth.ie is an independent, not-for profit organisation that supports the development and promotion of the tourism offering in Ballina, North Mayo and West Sligo.

The initiative was begun in 2013 by the then Ballina Town Council and Ballina Chamber as a partnership project to promote the beautiful North Mayo region and provide a portal for the north of the county for visitors interested in Mayo tourism and what it can offer.

Moy Valley Resources IRD logoThe office is currently staffed by Moy Valley Resources IRD, and based above the Tourist Office building on Pearse St, which is managed by Ballina Chamber.

Mayo North Tourism is overseen by the Mayo North Destination Steering Group (DSG), a voluntary group made up of community, industry and political representatives from across the region. The office currently employs one full-time member of staff and is supported by Community Employment and Tús Schemes.

Our ethos is one of cooperation, collaboration and partnership for a purpose, and all in all, our objective is to showcase the natural beauty of our region along the Wild Atlantic Way, attract visitors to the region and provide them with a welcome so warm that they will want to return again and again.

Mayo North Tourism operates throughout the entire Ballina Municipal District and its activities also extend to Swinford, Erris and West Sligo. The office receives partial funding from the Ballina Municipal District Council, financial support from Moy Valley Resources IRD/

Its remaining income for marketing and promotion and match funding is generated through membership.

Our Mission Statement

To work collaboratively with stakeholders to promote North Mayo and its hinterlands as a year-round tourism destination, showcasing its culture, heritage and natural landscape, and supporting the development of new experiences in an ethical, sustainable manner, to best benefit the region and its people.


Mayo North Tourism would like to acknowledge the vital support received over the years from Mayo County Council, the Moy Valley Resources IRD Community Employment Scheme, and Mayo North East Tús. Scheme and the Mayo Volunteer Centre.